LaFontaine Automotive Group, a dealership based mostly in Dexter, MI, employed two companies to upgrade its facility for energy efficiency and price savings ? and as a method to market its environmentally responsible credentials. GridNavigator, a supplier of an clever power administration system, and Bloom Common Contracting, a development management agency, have a partnership to promote green buildings to GM dealerships throughout the US. LaFontaine is their first joint customer.
A promotional video tells the story of why this established dealership brought in GridNavigator and Bloom ? to make the constructing?s energy consumption much more environment friendly via sensible, built-in technologies, saving a whopping $60,000 a year on its vitality invoice and providing clients with the message that LaFontaine Automotive is a spot that takes care of the environment. Prospects are shown the GridNavigator show board that demonstrates how the power?s power is managed for vitality efficiency optimization. The dealership has been improved by including LED lighting and an efficient heating and air con system, as you possibly can see in the video below.
The Chevrolet Volt is shown throughout the video, although it is never as soon as mentioned by anyone interviewed. It does recommend that making a dealership Leadership in Energy and Environmental Design (LEED) certified and vitality environment friendly is a logical method to market products like the Volt. It makes gross sales that a lot easier, according to Robert Halfacre, gross sales marketing consultant at LaFontaine. ?The sales process right here at LaFontaine begins from the moment the customer walks in the entrance door,? Halfacre says in the video. ?We use this building to sell cars.?
Ryan LaFontaine, owner of the supplier group, appreciates the energy cost financial savings and the way making these adjustments has been strengthening marketing and customer relationships. ?The initial funding in power upgrades has paid for itself in advertising and marketing exposure alone and permits us to align our brand with at this time?s power- and atmosphere-conscious buyers,? he says.
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GM Dealerships Embrace Inexperienced Constructing to Align Brands with Hybrid and Electric Automobile Sales Efforts
Power efficient showrooms with GridNavigator vitality administration techniques enchantment to atmosphere- and vitality-conscious customers
REDMOND, Wash. and DETROIT-(November 1, 2012)-GridNavigator, provider of an intelligent vitality administration system (EMS), and Bloom Common Contracting, a premier full-service development management agency, as we speak introduced a partnership to advertise inexperienced constructing to GM auto dealerships all through the U.S. and their first joint customer, LaFontaine Automotive Group.
As auto producers improve their mixture of power efficient automobiles, sellers are aligning their manufacturers with their merchandise by designing and constructing greener showrooms. Design for LEED certification mixed with the GridNavigator EMS provide a protracted-term benefit by sustaining energy efficiency over the life of the constructing by frequently optimizing energy utilization across advanced LED lighting, HVAC, and renewable power systems. As well as, the power and environmental savings might be broadcast real-time to the seller showroom in a customer-pleasant display.
?With a powerful commitment to green constructing, auto sellers can join with clients, management energy costs and differentiate their model,? said Alan Bloom, chairman and CEO, Bloom Common Contracting. ?The LaFontaine Automotive Group is a trailblazer in inexperienced auto dealerships and is recognizing the advantages of being a leader.?
LaFontaine Automotive Group Establishes Green Dealership Lead
Bloom Basic Contracting?s most up-to-date installation of the turnkey GridNavigator EMS is at LaFontaine?s Dexter, Michigan facility. The set up includes GridNavigator?s lux sensors, which management inside lights and allow use of daylighting to reduce energy calls for; smart tools controls; and intraday forecasting analytics that automatically optimize rooftop heating, ventilation and air conditioning (HVAC) units. The combination savings are shown actual time within the LaFontaine showroom on a buyer-pleasant GridNavigator vitality kiosk. Dealerships also can choose to manually management their lighting and HVAC programs by altering settings through an online-primarily based utility via a smart telephone or pill computer.
?Our green dealership saves us $60,000 per year in energy costs and has strengthened our buyer relationships,? stated Ryan LaFontaine, proprietor, LaFontaine Automotive Group. ?The preliminary investment in vitality upgrades has paid for itself in marketing publicity alone and permits us to align our brand with right this moment?s power- and environment-acutely aware buyers.?
?Educating customers on energy efficiency alternatives for our companies, properties and communities supports the sales technique of fuel efficient automobiles,? mentioned Mary Alice Kurtz, program manager, Facility Sustainability Initiatives, GM. ?By purposefully integrating sustainability into our showrooms, we assist our clients to higher understand our energy options, superior technologies and our ongoing dedication to a extra sustainable future.?
The cloud-primarily based GridNavigator EMS is a mixture of a wise network of lighting and HVAC control programs connecting multiple power endpoints throughout totally different facilities. The data from the endpoints is communicated back to the remote GridNavigator knowledge middle and intraday power forecast engine for continuous distant monitoring, controlling and optimizing. GridNavigator additionally used the ENERGY STAR Portfolio Manager to benchmark every dealership, an preliminary step in the ENERGY STAR certification process.
Source: http://rsgifting.me/chevy-dealer-makes-building-more-energy-efficient/
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