The Positive Side of Negative Product Reviews | Information ...

Marketers, sellers and retailers place high importance in social media. And when they talk about it, one of the most focused items is the occurrence of negative product reviews. It is because most of them fear these kinds of reviews. But they should overcome this fear and embrace the importance and value offered by reviews even if they don?t sound that pleasant. As a retailer, you must use the bad press to your advantage and focus on the good that comes out from it.

People Want To Read Negative Reviews Too

Buyers and the consumers as a whole don?t just look for purely positive reviews but also for negative ones. Based on a recent survey, almost 50% of all online consumers read reviews before making purchases. It is satisfying to learn that most buyers, more often than not, try to scout for something negative about a product. This way, they will find out if the product has some shortcomings that are just nothing but realistic in the real world. All in all, the negative stuffs said about the products are usually livable. This means that the product is still worth using despite its flaws. It is with this imperfection that shoppers are able to move away from the purchase paralysis and finally make a decision to buy the product.

Establishing Authenticity

No product is perfect! These blemishes help confirm the authenticity of the reviews made as most buyers consider products having purely positive feedbacks as either fake or written by the manufacturers themselves. If the user feedbacks are usually rated with five stars, there is a big possibility that these are just testimonials and not authentic reviews. A good example of how negative feedbacks help product sales is shown the smart phone market. Without a doubt, there is no single handset bearing all features. As a result, many users air their sentiments online and become displeased about the product. Ironically, these handsets continue to sell tens of millions worldwide, which proves that other consumers are still contented with the handset despite its known limitations. It doesn?t matter if your handset is still 3G and not LTE for as long as it can make calls and send SMS.

The Benefit to Retailers

Having a dozen negative feedbacks about your product doesn?t really place your business in an entirely bad light. For one, it serves to tell the public about what other consumers say about the product. In this connection, there will be fewer product returns because people buy the product already knowing about its aforementioned flaws. Secondly, the surfacing of negative product reviews can be used as a go signal to remove the product from the inventory and further improve it before selling it again. Lastly, retailers can leverage on the negative feedbacks and put another product beside it that is more appealing and reliable. This is a good opportunity for them to sell their other offerings if they discover that most of their customers are dissatisfied with one of their products. It?s actually a win-win situation for both the retailer and the buyers.

Source: http://www.artcycle.org/the-positive-side-of-negative-product-reviews.html

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